In a 6-quart saucepan, over medium-high heat, brown the beef crumbling as it browns, in batches so as not to crowd the pan. Remove the browned meat (2 pounds) to a paper towel-lined plate.
Remove all but 1/4 cup of the fat in the pan, if there's not 1/4 cup fat, add vegetable oil, as needed. Add the onion (2 cups) and cook, on medium, stirring occasionally, until browned and soft, about 10-12 minutes.
Stir in garlic (2 tablespoons), chili powder (3 tablespoons), cumin (2 tablespoons), smoked paprika (1 tablespoon), and oregano (1 tablespoon) and cook, stirring constantly so as not to burn the spices, until the spices are fragrant, about 1-2 minutes.
Return the browned beef to the saucepan and add the salt (2 teaspoons), pepper (2 teaspoons), bay leaves (2), crushed tomatoes (1 can), tomato paste (3 tablespoons), Better than Bouillon (1 heaping tablespoon), 3/4 cup of the amber ale beer and 1/3 a cup of water and simmer 20 minutes.
Add the remaining 3/4 cup of beer, another 2/3 cup of water, and masa (2 tablespoons) and simmer for 30-40 minutes, stirring occasionally, until chili is thick.
Serve with any toppings you like.